The crypto assets exchange Bullish is set to debut on the New York Stock Exchange, planning to raise approximately $990 million through an IPO. This move not only reflects the new opportunities for the crypto industry in the TradFi market but also reveals a complex development history closely related to the EOS ecosystem.

Recently, with tech companies like Circle and Figma successfully going public, along with Coinbase being included in the S&P 500 index, the acceptance of crypto-related enterprises in the US stock market has significantly increased. Bullish's IPO is in line with this trend and is expected to become one of the most notable listing events in the crypto space.

The strength of Bullish should not be underestimated. The company has a reserve of $3 billion in assets and has attracted renowned investors such as tech investment mogul Peter Thiel, hedge fund tycoon Alan Howard, and SoftBank Group. Additionally, Bullish has acquired the well-known Crypto Assets media outlet CoinDesk, further expanding its influence. The company's CEO, Tom Farley, previously served as the chairman of the New York Stock Exchange, bringing rich TradFi experience to Bullish. These advantages have created a strong anticipation in the market for Bullish's IPO, prompting the company to significantly raise its financing target from the original $629 million to $990 million.

However, the rise of Bullish is inextricably linked to the rise and fall of the EOS public chain. Looking back to 2017, the blockchain public chain sector was in a period of vigorous development. Block.one successfully attracted the attention of a large number of investors with its grand vision of 'million-level transaction processing capacity' and 'zero fees'. This ambitious project laid the foundation for the EOS ecosystem and also set the stage for the birth of Bullish.

Bullish's IPO not only represents an important milestone for a crypto company but also reflects the evolution of the entire cryptocurrency industry from early frenzy to gradual maturity. As traditional financial markets increasingly accept crypto assets, Bullish's listing could bring new development opportunities and challenges to the entire industry.