Discussion on TG Ecosystem Traffic Rise Strategy

Recently, a discussion on growth strategies in the Web3 field was held in Singapore. At the meeting, experts from the TON Foundation delved into the current development status of the TG ecosystem and traffic rise strategies. The following is a summary of the main points:

Basic Information of TG Platform

As the world's third largest social platform, TG's monthly active users have surpassed 950 million and are expected to reach 1.5 billion in the next three years. Compared to WhatsApp and Facebook Messenger, TG is more open and flexible, has more complete features, and a tighter ecosystem, making it the overseas platform closest to WeChat.

TG is particularly popular in the CIS region, with 240 million users. Other key markets include emerging countries such as India, Indonesia, Nigeria, and Iran. It is worth noting that the proportion of cryptocurrency users among TG users is not high, and it is mainly used as a daily communication tool in many countries.

TG Ecological Function Construction

The TG ecosystem is rapidly improving its various functions:

• Channel( public account ) and Story( Moments ) have become important infrastructure.
• The live broadcast function is similar to WeChat group live broadcast.
• The wallet feature will focus on promoting the decentralized Ton Space.
• The mini-program ecosystem is developing rapidly and covers a wide range.

The TG advertising system is not yet mature and currently only supports the insertion of articles in public accounts, lacking precise delivery capabilities. Some third-party advertising systems are working to solve this problem through on-chain data and other methods.

TG Traffic Rise Strategy

Mini games are a huge traffic sink.

TG games have huge potential:

1. The penetration rate is expected to exceed Facebook's 12%.
2. The number of TG users is rising rapidly.
3. The game format is still constantly evolving.
4. Platform function iteration will bring new benefits.

How does the project team position its target market?

The project team needs to determine the target market from two dimensions: geographical location and user type.

• Location: The CIS region is the most valuable market
• User Type: Web2 Regular User vs Web3 Crypto User

The current mainstream monetization model is a hybrid model of IAP( in-app purchases) and asset issuance. Customer acquisition mainly relies on social fission from seed users.

rise strategy highlights

1. TG development costs are low, and the return on investment is high.
2. There is currently no mature scalable customer acquisition method, and multiple attempts are needed.
3. Products should pursue what is most suitable for user needs, rather than pursuing the best.
4. Treat users as rise nodes, rather than just traffic
5. The monetization model should focus on creating value for users.
6. Social Communication Strategy: Improve social features, design value chain, create cultural attributes

Overall, the TG ecosystem is still in a rapid development stage, containing huge opportunities. Project teams need to deeply understand the market characteristics of different regions and formulate targeted rise strategies.