In 2025, the gold market continued its strong momentum in recent years, with prices repeatedly hitting new highs. As of May 27, the international gold price has exceeded $3,300 per ounce, triggering widespread discussions in the market about future trends. This article will combine macroeconomics, geopolitics, and market supply and demand to analyze the core driving factors and future trends of gold prices in 2025, providing reference for investors.
Multiple authoritative institutions are optimistic about the price of gold in 2025, but there are significant differences in the forecast range, reflecting the market’s complex expectations for risk factors:
It is worth noting that the volatility of gold has increased significantly. In the first quarter of 2025, the average price of London Gold soared by 38% year-on-year, but the daily amplitude often exceeds $100 per ounce, highlighting the highly sensitive market sentiment.
The fluctuation of gold prices is the result of a combination of multiple factors, and the following three major forces are particularly crucial by 2025:
The Fed rate cut expectations are the main market logic at present. If US inflation stickiness continues and economic data remains weak, the possibility of three rate cuts within the year will increase the attractiveness of gold. Historical data shows that gold is negatively correlated with real US interest rates, with gold prices rising an average of 1.5% for every 1% drop in the US dollar index. In addition, the loose policies in the Eurozone and Japan may further weaken the US dollar, providing additional support for gold.
The conflict between Russia and Ukraine, the situation in the Middle East, and the policy uncertainty brought about by the US election continue to stimulate the inflow of safe-haven funds into gold. In the first quarter of 2025, the global gold ETF inflow surged by 170% year-on-year, reaching a new high since 2022. At the same time, central banks of many countries are accelerating ‘de-dollarization,’ with central bank gold purchases reaching 1,045 tons in 2024, and this trend may continue in 2025.
On the supply side, the growth of gold production is limited by environmental policies and rising mining costs, leading to a reduction in production in some mining areas. On the demand side, investment demand (especially ETFs and gold bars) accounts for an increasing proportion of 45%, while gold jewelry consumption declined by 19% year-on-year due to high prices. Industrial demand remains stable due to the expansion of artificial intelligence and the electronics industry, but tariff policies may bring uncertainty.
In the face of a highly volatile market, investors need to choose a strategy that suits their own goals:
In 2025, the gold market is still in a structural bull market driven by ‘risk aversion + loose monetary policy.’ Although short-term fluctuations are hard to avoid, the three pillars of central bank gold purchases, weakening US dollar, and geopolitical risks remain unshaken. For investors, it is necessary to closely monitor the Fed’s policy path and global macroeconomic data, and flexibly adjust their positions.